Event technology is evolving faster than ever, and for professional event planners, technology can be the biggest asset if well explored and used, or your biggest bottleneck to advancing your event goals.
Eventbrite shows that over 70% of modern event success depends on digital tools. Consequently, online training for you and your staff on event management software matters more than ever to keep up with market dynamics.
Today, we’ll unpack the benefits, highlight impacts, share tips for choosing the right course, and help you stay ahead in a tech-first events world.
Event Management Software
Planners need to master more tools than ever before, whether you’re coordinating hybrid conferences or managing real-time analytics. These tools are designed to streamline everything from registration and ticketing to scheduling, communication, floor planning, and post-event analytics.
Tools like Eventbrite, Cvent, Whova, and Bizzabo have become industry staples, helping planners automate repetitive tasks, track attendance in real time, and gather valuable insights to improve future events. These platforms are built to handle complexity, managing multiple vendors, venues, time zones, and attendee profiles, all in one place.
However, to efficiently employ these tools, even planners need to learn how and which is best. vent software often includes dashboards packed with features, integrations with CRM tools, customizable workflows, and advanced reporting capabilities. Without proper training, users can easily get overwhelmed, miss key functions, or make costly mistakes, from sending emails to the wrong list to double-booking sessions or mismanaging budget tracking.
Why Online Training Matters
a. Increased Efficiency
With proper training, users complete tasks faster and make fewer mistakes.
b. Cost-Effective Learning
Online training is often cheaper than on-site workshops and allows flexible, self-paced learning.
c. Keeps You Competitive
Clients expect digital fluency. Planners who know the software inside-out get hired more often.
d. Avoids Costly Errors
Mistakes in ticketing, communication, or attendee data can harm your event and reputation.
e. Supports Remote and Hybrid Teams
Online training ensures everyone, no matter their location, is on the same page.
Where to Get Training
Not all training programs are created equal, and in the context of complex event software, there is a stark difference. For planners juggling everything from session scheduling to payment processing, you need more than a simple user manual. That is why choosing the right platform is crucial.
Here are a few suggestions.
Note: These suggestions are opinions of the writer; kindly do your due diligence to identify the best platform for you and your team.
• The software providers themselves (e.g., Cvent Academy, Eventbrite Help Center)
• Event management training platforms (e.g., Coursera, Udemy, LinkedIn Learning, Eventsair)
• Industry associations (e.g., Meeting Professionals International, PCMA)
Tips for Choosing the Right Course
• Look for interactive features (quizzes, simulations)
• Check for certification
• Read reviews or ask for referrals in planner communities
Training is not optional to be up to date with event dynamics and stay ahead of the competition in the events business; it’s your shortcut to running smoother, smarter events.
